Shawn Kellner - Creative Strategist
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Door to Door Storage, Inc.
Since June, 2013 I've had the pleasure to direct the marketing activites at Door to Door Storage, Inc. To differentiate ourselves from our competition, we focus on helping our customers through life transitions instead of just trying to rent them a moving/storage container. To focus on the human element of moving, we developed a slate of characters that help to illustrate that Door to Door provides affordable, convenient and secure moving and storage solutions.Website
In 2015 I lead the re-design of doortodoor.com. We created an approachable website based on our newly developed slate of characters. Utilizing the illustrated charachters and clean design elements we created a very distinct brand presence in the containerized moving and storage space. Since the launch of the re-design, our SEO/Direct traffic has seen a 50% year-over-year increase. The improved navigation system has lead to the decrease in customer service calls as our customers can more easily find the information they need, online.
Videos
In conjunction with the website re-design, we produced three videos. The first two videos promote our brand values of affordable, convenient and secure moving and storage solutions. The third video compares your moving options and why Door to Door is the best moving alternative.
Door to Door Moving from Shawn Kellner on Vimeo.
Door to Door Storage from Shawn Kellner on Vimeo.
In the next 30 days, Door to Door will launch a lead generation partnership with 1 StopMove. As part of the deal Door to Door has secured two one-page ads in 1 StopMove's welcome kit that is sent to everyone that utilizes 1 StopMove's change of address service.