Shawn Kellner - Creative Strategist

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Colore | SG

Colore | SG is Simon Golub's line of sterling silver and gemstone jewelry. As the Director of Marketing at Simon Golub, I worked with our VP of Product Development to re-brand Colore | SG from The Lorenzo Collection. The successful re-banding of this product line saw a 14% increase in sales and over 5% increase in retailers.

Website

One of the cental brand promises of Colore | SG is that color is an expression of you. Color reflects our mood, our personality, and our style. To help our customers discover thier color, we developed the Find Your Color quiz. Based on personality modeling, the quiz was more than a marketing tool, we put real science behind it. What is your color?

Videos

For our retailers, we provided complete marketing kits for to promote our collections. Part of each kit would be 30 second commercials and 3 minute product loops for in-store promotion.

Print

Colore | SG product catalog and customer brochure.

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