Coeur Creative Group completes brand update for MAP
Global access, progressive technology, movement, energy and light – these are the concepts that inspired the newly redesigned look of Member Access Pacific, a nationally recognized leader and credit union resource for VISA Debit Processing Services (DPS) and related products. Member Access Pacific, now MAP, has replaced their familiar lighthouse logo with a modern, dynamic look and “swoosh” as part of a rebranding initiative coordinated by Washington design studio, Coeur Creative. The updated look and feel of the MAP brand reflects the company’s expanded presence and the global reach of affordably priced, cutting edge card processing solutions they offer to credit unions via VISA USA.
MAP’s new look is in tune with recent changes in the credit union environment. Cyndie Martini, President and CEO of MAP, explains, “While MAP has always been on the leading edge of progressive technologies, our brand had more of an organic feel, in line with the overall image of most credit unions. Our new image reflects the advancements offered by Member Access Pacific in response to member demands for modern high-tech products and services.”
The MAP brand identity is all about greater access. Martini notes that, as the main providers of service to the financially underserved, credit unions will need to respond to the increasing demand for flexible, low-cost products such as Visa Prepaid cards. Reloadable Visa Prepaid cards offer a smart, secure alternative to carrying cash. This commitment to broader global access and increased flexibility is embodied in MAP’s new slogan, “Access the World.” As credit unions and their members embrace a new world of modern products and services, MAP is making it possible by providing the latest in affordable, progressive solutions.
Martini said that Coeur Creative was the first choice for the rebranding project because of their strong creative talents and their history of inspired work with the Washington Credit Union League, King County Chapter of Credit Unions and a number of Washington credit unions. She added, “I have collaborated with Shawn Kellner (Coeur principal) many times over the past seven years. Coeur produces strong, user-friendly marketing pieces and consistently provides great work and service.”
Tags: map