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	<title>THE COEUR &#187; Coeur News</title>
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	<link>http://coeurcreative.com/blog</link>
	<description>[HOW COMMITTED ARE YOU TO GETTING YOUR NAME OUT THERE?]</description>
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		<title>The Launch of Home Field Guide</title>
		<link>http://coeurcreative.com/blog/2011/05/the-launch-of-home-field-guide/</link>
		<comments>http://coeurcreative.com/blog/2011/05/the-launch-of-home-field-guide/#comments</comments>
		<pubDate>Thu, 19 May 2011 01:44:53 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Coeur News]]></category>
		<category><![CDATA[Publications]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=59</guid>
		<description><![CDATA[Do you live in Spokane or Coeur d&#8217;Alene? There is a new publication you should check out, Spokane/Coeur d&#8217;Alene Home Field Guide. With a stated mission is to bring their reader&#8217;s &#8220;the home skills our grandparents had such as gardening, canning, do it yourself projects and cooking along with information, ideas and resources to get [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://coeurcreative.com/blog/wp-content/uploads/2011/05/home-field-guide-image.jpg"><img class="alignleft size-full wp-image-64" title="home-field-guide-image" src="http://coeurcreative.com/blog/wp-content/uploads/2011/05/home-field-guide-image.jpg" alt="" width="200" height="125" /></a>Do you live in Spokane or Coeur d&#8217;Alene? There is a new publication you should check out,<em><strong> Spokane/Coeur d&#8217;Alene Home Field Guide</strong></em>.</p>
<p><span id="more-59"></span>With a stated mission is to bring their reader&#8217;s &#8220;<em>the home skills our grandparents had such as gardening, canning, do it yourself projects and cooking along with information, ideas and resources to get the most out of their home life</em>&#8220;, the Home Field Guide will be a great addition to the Spokane/Coeur d&#8217;Alene community.</p>
<p>Michael Allen, publisher of <em><strong>Spokane/Coeur d&#8217;Alene Home Field Guide</strong></em> reached out to Coeur Creative Group and credit&#8217;s the agency with a portion of their success&#8230;</p>
<blockquote><p>&#8220;The single best decision I&#8217;ve made on this project was hiring Coeur Creative as my design firm. Their style was a match for mine and they have been great to work with.&#8221; &#8212; Michael Allen</p></blockquote>
<p>The first issue just went off to press today, look for it at newsstands in a couple of weeks, but if you want a sneak peek, take a look at the digital version below, or visit their web site, <a href="http://www.homefieldguide.com" target="_blank">homefieldguide.com</a>.</p>
<p>&nbsp;</p>
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<div style="width: 600px; text-align: left;"><a href="http://issuu.com/madkatmarketing/docs/complete-mag-hfg-mayjun-2011-5-18-11?mode=embed&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fdark%2Flayout.xml&amp;showFlipBtn=true" target="_blank">Open publication</a> &#8211; Free <a href="http://issuu.com" target="_blank">publishing</a> &#8211; <a href="http://issuu.com/search?q=entertaining" target="_blank">More entertaining</a></div>
</div>
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		<title>New Business Identity for Destinations of Distinction</title>
		<link>http://coeurcreative.com/blog/2011/05/new-business-identity-for-destinations-of-distinction/</link>
		<comments>http://coeurcreative.com/blog/2011/05/new-business-identity-for-destinations-of-distinction/#comments</comments>
		<pubDate>Tue, 10 May 2011 16:10:23 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Coeur News]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=40</guid>
		<description><![CDATA[Laurie Mettler, owner of Destinations of Distinction, reached out to Coeur Creative Group for the development of her new business&#8217; brand identity. As a Kirkland, WA travel agency, Laurie knew the importance of her logo in helping to present an upscale image to the public. On a rather tight time-table, we were able to take [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://coeurcreative.com/blog/wp-content/uploads/2011/05/dod-logo.jpg"><img class="alignleft size-full wp-image-44" title="dod-logo" src="http://coeurcreative.com/blog/wp-content/uploads/2011/05/dod-logo.jpg" alt="Destinations of Distinction Logo" width="200" height="125" /></a>Laurie Mettler, owner of Destinations of Distinction, reached out to Coeur Creative Group for the development of her new business&#8217; brand identity.</p>
<p><span id="more-40"></span>As a Kirkland, WA travel agency, Laurie knew the importance of her logo in helping to present an upscale image to the public. On a rather tight time-table, we were able to take her though the branding process and develop a unique logo that will position her company well in the market.</p>
<p>&nbsp;</p>
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		<title>Is slavery dead???</title>
		<link>http://coeurcreative.com/blog/2008/08/is-slavery-dead/</link>
		<comments>http://coeurcreative.com/blog/2008/08/is-slavery-dead/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 04:46:04 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Coeur News]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=31</guid>
		<description><![CDATA[Sadly, the answer is no. But, thank God there are people like Rani and Trong Hong and their foundation, The Tronie Foundation. The Tronie Foundation exists to provide worldwide restoration of victims of human trafficking and those vulnerable to exploitation. Restoration will be accomplished through education, community mobilization, policy reform, shelter, and services. The Tronie [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://coeurcreative.com/blog/wp-content/uploads/2008/08/homes-of-freedom.jpg"><img src="http://coeurcreative.com/blog/wp-content/uploads/2008/08/homes-of-freedom.jpg" alt="" title="homes-of-freedom" width="200" height="125" class="alignleft size-full wp-image-33" /></a>Sadly, the answer is no.</p>
<p>But, thank God there are people like Rani and Trong Hong and their foundation, <a href="http://troniefoundation.org/">The Tronie Foundation.</a></p>
<p>The Tronie Foundation exists to provide worldwide restoration of victims of human trafficking and those vulnerable to exploitation. Restoration will be accomplished through education, community mobilization, policy reform, shelter, and services.</p>
<p>The Tronie Foundation has established <a href="http://www.homesoffreedom.org/">Homes of Freedom</a> to provide the Northwest&#8217;s first recovery shelter for modern day slaves. Board members share the goal of rebuilding survivors&#8217; lives by offering them services such as a safe, long-term home, counseling, and job training. The ultimate goal is to survivors achieve independence.</p>
<p>The Tronie Foundation turned to Coeur Creative to develop their brand standards guide (<a href="http://coeurcreative.com/blog/wp-content/uploads/2008/08/hof_brandstandards_guide.pdf">PDF 1.9MB</a>) and provided high level marketing and brand guidance.</p>
<p>We are excited to be a part of this mission and hope you all will learn more about the <a href="http://troniefoundation.org/trong-rani.shtml">Hong&#8217;s story</a> and get involved with their worthy foundation.</p>
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		<title>We&#8217;re on a mission from God&#8230;</title>
		<link>http://coeurcreative.com/blog/2008/05/were-on-a-mission-from-god/</link>
		<comments>http://coeurcreative.com/blog/2008/05/were-on-a-mission-from-god/#comments</comments>
		<pubDate>Sat, 17 May 2008 21:20:25 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Coeur News]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=28</guid>
		<description><![CDATA[Byword (bi’ wûrd) n. Something noteworthy or worth hearing. It is a title that band members Elliot Stone, Brent Ragan, Tim LoPresto, and Neil Young wish to mark a transparency in their music, glorifying the source of their inspiration and hope: Jesus Christ. Raw and energetic, filled with melodic guitar riffs, victorious baritone vocals, and [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://coeurcreative.com/blog/wp-content/uploads/2008/05/byword-badge.jpg" alt="byword" title="byword-badge" width="200" height="125" class="alignleft size-full wp-image-29" /></p>
<p>Byword (bi’ wûrd) n. Something noteworthy or worth hearing. It is a title that band members Elliot Stone, Brent Ragan, Tim LoPresto, and Neil Young wish to mark a transparency in their music, glorifying the source of their inspiration and hope: Jesus Christ. Raw and energetic, filled with melodic guitar riffs, victorious baritone vocals, and a sincere message, Byword is a rock group of passionate young Idahoans, seeking to lead the people of this generation into a fresh encounter with the Savior.<br />
<span id="more-28"></span></p>
<p>To help kick off their 2008 tour season, Byword engaged Coeur Creative Group to re-design and re-develop their website, <a href="http://www.bywordonline.com">bywordonline.com</a>. </p>
<p><a href='http://coeurcreative.com/blog/wp-content/uploads/2008/05/byword-home-page.jpg'><img src="http://coeurcreative.com/blog/wp-content/uploads/2008/05/byword-home-page-150x150.jpg" alt="" title="byword-home-page" width="150" height="150" class="alignright size-thumbnail wp-image-30" /></a>Coeur Creative utilized <a href="http://www.wordpress.org" target="_blank">WordPress</a> as the basis for their new site and developed a custom template to help communicate the bands progressing style.</p>
<p>Neil let us listen to a couple of works in progress to derive a design style that would match the direction Byword&#8217;s music is headed. The key descriptors that seemed to shine through were energetic and organic. We tried to convey these qualities in our final design solution.</p>
<p>Byword is currently on the road <a href="http://www.bywordonline.com/upcoming-shows/">touring</a>. We here at Coeur Creative have got you in our prayers and we&#8217;re looking forward to those video blog updates!  </p>
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		<title>Why are our schools flunking?</title>
		<link>http://coeurcreative.com/blog/2008/05/why-are-our-schools-flunking/</link>
		<comments>http://coeurcreative.com/blog/2008/05/why-are-our-schools-flunking/#comments</comments>
		<pubDate>Thu, 01 May 2008 21:18:13 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Coeur News]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=27</guid>
		<description><![CDATA[It is the question at the heart of the documentary Flunked. Narrated by Joe Mantegna, Flunked isn&#8217;t another hit piece on the American education system, instead it is an eyes-wide-open look at what is working! The statistics are clear, our education system isn&#8217;t doing great but that doesn&#8217;t mean there aren&#8217;t bright spots. Flunked highlights [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://coeurcreative.com/blog/wp-content/uploads/2008/05/flunked-badge.jpg" alt="" title="flunked-badge" width="200" height="125" class="alignleft size-full wp-image-25" />It is the question at the heart of the documentary <em>Flunked</em>.</p>
<p>Narrated by Joe Mantegna, Flunked isn&#8217;t another hit piece on the American education system, instead it is an eyes-wide-open look at what <em>is</em> working! The statistics are clear, our education system isn&#8217;t doing great but that doesn&#8217;t mean there aren&#8217;t bright spots. Flunked highlights those in the system that are getting it right and making a difference.<br />
<span id="more-27"></span></p>
<p>Flunked looks to provided answers instead of blame. </p>
<p><a href='http://coeurcreative.com/blog/wp-content/uploads/2008/05/flunked-movie-poster.jpg'><img src="http://coeurcreative.com/blog/wp-content/uploads/2008/05/flunked-movie-poster-150x150.jpg" alt="" title="flunked-movie-poster" width="150" height="150" class="alignright size-thumbnail wp-image-26" /></a>During the creative development of the marketing materials, Joel Sorrell turned to Coeur Creative to help provide some creative direction and marketing advice. Joel had a great start that made it easy for us to come in and add some punch to the design and develop the tag line, &#8220;A story of failure. A formula for hope.&#8221; </p>
<p>To learn more about this film visit <a href="http://www.flunkedthemovie.com/">their site</a>, <a href="http://www.myspace.com/flunkedthemovie">MySpace page</a>, or view the trailer below.</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/49k_1UtKp8Y&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/49k_1UtKp8Y&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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		<title>&#8220;If Hell threw a reunion brunch, would you go?&#8221;</title>
		<link>http://coeurcreative.com/blog/2008/04/if-hell-threw-a-reunion-brunch-would-you-go/</link>
		<comments>http://coeurcreative.com/blog/2008/04/if-hell-threw-a-reunion-brunch-would-you-go/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 21:12:32 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Coeur News]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=22</guid>
		<description><![CDATA[John Paget did, and caught it on film. Award winning filmmaker John Paget chose to partner with Coeur Creative Group to develop the title art and DVD packaging for his latest documentary, Alcatraz Reunion. Alcatraz Reunion is a trip to Alcatraz like no other: Join the actual ex-cons and their former cellhouse guards as they [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://coeurcreative.com/blog/wp-content/uploads/2008/04/alcatraz-reunion-badge.jpg" alt="" title="alcatraz-reunion-badge" width="200" height="125" class="alignleft size-full wp-image-23" />John Paget did, and caught it on film.</p>
<p>Award winning filmmaker John Paget chose to partner with Coeur Creative Group to develop the title art and DVD packaging for his latest documentary, <em>Alcatraz Reunion</em>. </p>
<p><span id="more-22"></span></p>
<p>Alcatraz Reunion is a trip to Alcatraz like no other: Join the actual ex-cons and their former cellhouse guards as they return to the Rock for the annual <em>Alcatraz Alumni Gathering</em>.</p>
<p>Against the backdrop of this strange but true rendezvous of colorful characters and former enemies, Alcatraz Reunion traces the history of the legendary island, and its mysterious transformation from notorious prison to tourist mecca.</p>
<p>Make sure to check out the <a href="http://www.alcatrazfilm.com/trailer.html">trailer</a> or <a href="http://www.alcatrazfilm.com/orderdvd.html">purchase your own copy</a> of <em>Alcatraz Reunion</em>.</p>
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		<title>Special Places of Washington</title>
		<link>http://coeurcreative.com/blog/2008/04/special-places-of-washington/</link>
		<comments>http://coeurcreative.com/blog/2008/04/special-places-of-washington/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 04:09:53 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Coeur News]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=20</guid>
		<description><![CDATA[Looking for a romantic get-a-way? Just need to get out of town for a couple of days? Special Places of Washington is the website for you. Working with Discover Books, Coeur Creative Group developed specialplaces.com to build a community of travelers and promote the online sale of their books Special Places of Washington for Romance, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://coeurcreative.com/blog/wp-content/uploads/2008/04/special-places.jpg" alt="" title="special-places" width="200" height="125" class="alignleft size-full wp-image-21" />Looking for a romantic get-a-way? Just need to get out of town for a couple of days? Special Places of Washington is the <a href="http://www.specialplaces.com" target="_blank">website</a> for you.</p>
<p>Working with Discover Books, Coeur Creative Group developed <a href="http://www.specialplaces.com">specialplaces.com </a>to build a community of travelers and promote the online sale of their <a href="http://www.specialplaces.com/book-store.html" target="_blank">books</a> <em>Special Places of Washington for Romance, Adventure and Gourmet Cuisine</em> and <em>Great Wineries of Washington &#8211; Exclusive Vine to Wine Experiences</em>.</p>
<p><span id="more-20"></span></p>
<p>Mandi and Fred Nystom hand select each of the independent properties listed in their travel guides and at <a href="http://www.specialplaces.com">specialplaces.com</a>. <a href="http://www.specialplaces.com/register.html" target="_blank">Members</a> to the site have access to thourough reviews of each of the exceptional properties along with discounts provided by those establishments. Members are also encouraged to post comments about their experiences.</p>
<p>The Special Places&#8217; books make great gifts for those who love to travel.  The $19.95 price along with the $20 of coupons included in each book means the book actually pays for itself!</p>
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		<title>Coeur Creative Group completes brand update for MAP</title>
		<link>http://coeurcreative.com/blog/2007/10/coeur-creative-completes-brand-update-for-map/</link>
		<comments>http://coeurcreative.com/blog/2007/10/coeur-creative-completes-brand-update-for-map/#comments</comments>
		<pubDate>Fri, 12 Oct 2007 03:57:25 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Coeur News]]></category>
		<category><![CDATA[map]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=14</guid>
		<description><![CDATA[Global access, progressive technology, movement, energy and light – these are the concepts that inspired the newly redesigned look of Member Access Pacific, a nationally recognized leader and credit union resource for VISA Debit Processing Services (DPS) and related products. Member Access Pacific, now MAP, has replaced their familiar lighthouse logo with a modern, dynamic [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://coeurcreative.com/blog/wp-content/uploads/2008/04/map-logo.jpg" alt="" title="map-logo" width="200" height="125" class="alignleft size-full wp-image-18" />Global access, progressive technology, movement, energy and light – these are the concepts that inspired the newly redesigned look of Member Access Pacific, a nationally recognized leader and credit union resource for VISA Debit Processing Services (DPS) and related products. Member Access Pacific, now MAP, has replaced their familiar lighthouse logo with a modern, dynamic look and “swoosh” as part of a rebranding initiative coordinated by Washington design studio, Coeur Creative. The updated look and feel of the MAP brand reflects the company’s expanded presence and the global reach of affordably priced, cutting edge card processing solutions they offer to credit unions via VISA USA.</p>
<p><span id="more-14"></span></p>
<p>MAP’s new look is in tune with recent changes in the credit union environment. Cyndie Martini, President and CEO of MAP, explains, “While MAP has always been on the leading edge of progressive technologies, our brand had more of an organic feel, in line with the overall image of most credit unions. Our new image reflects the advancements offered by Member Access Pacific in response to member demands for modern high-tech products and services.”</p>
<p>The MAP brand identity is all about greater access. Martini notes that, as the main providers of service to the financially underserved, credit unions will need to respond to the increasing demand for flexible, low-cost products such as Visa Prepaid cards. Reloadable Visa Prepaid cards offer a smart, secure alternative to carrying cash. This commitment to broader global access and increased flexibility is embodied in MAP’s new slogan, “Access the World.” As credit unions and their members embrace a new world of modern products and services, MAP is making it possible by providing the latest in affordable, progressive solutions.</p>
<p>Martini said that Coeur Creative was the first choice for the rebranding project because of their strong creative talents and their history of inspired work with the Washington Credit Union League, King County Chapter of Credit Unions and a number of Washington credit unions. She added, “I have collaborated with Shawn Kellner (Coeur principal) many times over the past seven years. Coeur produces strong, user-friendly marketing pieces and consistently provides great work and service.” </p>
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		<title>It&#8217;s about time!</title>
		<link>http://coeurcreative.com/blog/2007/06/its-about-time/</link>
		<comments>http://coeurcreative.com/blog/2007/06/its-about-time/#comments</comments>
		<pubDate>Wed, 20 Jun 2007 18:27:17 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Coeur News]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=12</guid>
		<description><![CDATA[The good news is we&#8217;ve been busy. Very busy. We&#8217;ve been blessed with a continual flow of new clients and projects. But, that has meant that we haven&#8217;t had the time to &#8220;unpack&#8221; our site completely. Or post to our blog in a while&#8230; All that is changing. We will be announcing some of our [...]]]></description>
			<content:encoded><![CDATA[<p>The good news is we&#8217;ve been busy. Very busy. </p>
<p>We&#8217;ve been blessed with a continual flow of new clients and projects. But, that has meant that we haven&#8217;t had the time to &#8220;unpack&#8221; our site completely. Or post to our blog in a while&#8230;</p>
<p>All that is changing. We will be announcing some of our new clients, completed projects and rolling out a new website by the end of the month!</p>
<p>Stay tuned! Exciting things are on the way!</p>
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		<title>New client &#8211; UBuildIt</title>
		<link>http://coeurcreative.com/blog/2006/11/new-client-ubuildit/</link>
		<comments>http://coeurcreative.com/blog/2006/11/new-client-ubuildit/#comments</comments>
		<pubDate>Tue, 14 Nov 2006 05:18:12 +0000</pubDate>
		<dc:creator>Shawn Kellner</dc:creator>
				<category><![CDATA[Coeur News]]></category>

		<guid isPermaLink="false">http://coeurcreative.com/blog/?p=7</guid>
		<description><![CDATA[We are blessed to add UBuildIt to our growing list of clients. UBuildIt is the nation&#8217;s largest network of Residential Construction Consultants. With over 119 offices in 33 states, UBuildIt&#8217;s Construction Consultants empower people to act as their own general contractor and build up to 25% more home for their money. With a proven system [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://coeurcreative.com/blog/wp-content/uploads/2008/04/ubi-logo.jpg" alt="" title="ubi-logo" width="200" height="125" class="alignleft size-full wp-image-19" />We are blessed to add UBuildIt to our growing list of clients.</p>
<p><a target="_blank" href="http://www.ubuildit.com">UBuildIt</a> is the nation&#8217;s largest network of Residential Construction Consultants. With over 119 offices in 33 states, UBuildIt&#8217;s Construction Consultants empower people to act as their own general contractor and build up to 25% more home for their money. With a proven system and up to 27 on-site consultations, UBuildIt is there every step of the way to make sure their clients can build with control and confidence.</p>
<p>Coeur Creative has been hired to develop UBuildIt&#8217;s 2007 advertising campaign and to help manage the development of a new infomercial and Web site.</p>
<p>We will post project updates as we complete them.</p>
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